Soigneur - Birth of the cool - TBT - Insider. The Thomson Bike Tours Blog

On the 15th of July 1951, in the town of Agen in southeast France, a lone cyclist crosses the finish line in front of the hundreds of fans that have turned out to spectate in the summer heat. The rider, wearing the distinctive red and white colours of the Swiss national team, coolly pulls to […]

Source: Soigneur – Birth of the cool

About The Author

Chris is Thomson Bike Tour's Global Marketing Manager and comes to us from Trek and then ROTOR Bike Components. He's been in the business of cycling since 2004 and a cycling fan since 1989 and that famous Tour de France win by Greg Lemond.

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